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Monday, June 17th, 2013
30 Years Ago Today

Here is the opening to WFLD Channel 32's Action Movie - "Apache Rifles". It was sponsored by Empire Carpets and First Metropolitan Builders. This aired on June 18, 1983.

WFLD Channel 32 - Action Movie - "Apache Rifles" (Opening, 1983)

Here is the opening to WFLD Channel 32's Action Movie - "Apache Rifles". Voiceover by Jim Barton. Sponsored by Empire Carpets and First Metropolitan Builders

This aired on local Chicago TV on Saturday, June 18th 1983.

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This clip aired on Saturday, June 18th 1983, and is included in the following categories:

Viewer Comments

"Apache Rifles" was aired in NYC in the 1970's on WABC Channel 7; I presume they and WFLD here had the same film package that contained this picture (perhaps movie package expert 'Phantom' may know this one?).
Comment posted by W.B. on Thursday, April 7th 2011 at 5:51pm.

"Apache Rifles" was a Twentieth Century Fox release, but it was syndicated by Warner Bros. as part of "Films of the 50's and 60's Volume 12." WBBM aired this film from 1972 to 1979 before WFLD picked it up.
Comment posted by Phantom on Thursday, April 7th 2011 at 6:43pm.

Actually, Warners' may've been the second (or third) entity to market this "Volume 12" package; it was first syndicated by Seven Arts Associated in its final months as a separate entity, before its 1967 merger with Warners', and then there was the 1967-70 interim as Warners'-7 Arts (W-7). In fact, there was an ad for this very package on pp.23-26 of the March 27, 1967 issue of Broadcasting magazine, from prior to said merger, as per this PDF file off a website run by one David Gleason. In fact, you can click here to see vintage ads, including get some hints as to other such film packages of the past. Other films that were included in "Volume 12" were "Pickup on South Street," "The Fan," "The Thirteenth Letter," the Debra Paget/Michael Rennie "Les Miserables," "The Third Voice," "Crack in the Mirror," and "Mr. Belvedere Goes to College."

B.T.W., which Chicago station would have had the "Volume 12" package before 1972?
Comment posted by W.B. on Friday, April 8th 2011 at 12:39am.

I am aware of David Gleason's fine website. For the best information on titles in film packages, you can't beat "The TV Feature Film Source Book-Package Edition." Old copies can be found via interlibrary loan at university libraries using Worldcat. Titles in "Volume 12" were available starting April 1967, but no record can be found of any Chicago airing of "Apache Rifles" before 1972.
Comment posted by Phantom on Friday, April 8th 2011 at 4:39pm.

I'd agree with that (about the "TV Feature Film Source Book - Package Edition"), but of the other titles I mentioned, which Chicago station aired them pre-'72?

I will have to check to see if the Performing Arts Library at Lincoln Center would have that book, given that I live in the same city where that's based.
Comment posted by W.B. on Friday, April 8th 2011 at 5:05pm.

None of those titles show up in a Google News Search or in the Tribune archive until after 1972. Apparently that's when WBBM picked up the package.
Comment posted by Phantom on Friday, April 8th 2011 at 6:35pm.

Google News Archive caches of New York Times' archives seem to suggest that WABC held the package at least as early as 1970, as "Mr. Belvedere Goes to College" was shown on the station that year; and a Times article mentioned that one showing of "Crack in the Mirror" had a cigarette commercial one day after the ban on cigarette advertising on television took effect after New Year's Day 1971. (However, neither Google nor The Times' own archives show any TV listings for the years 1968-69 and 1971-72.) One of the Los Angeles stations (Google News Archive unfortunately garbled the channel numbers) had "Volume 12" as early as 1968; one station in the Hartford/New Haven, CT market, and another in Baltimore, had the package from the first year it was available; and the earliest I saw a title from the package in Milwaukee was 1969, via WITI Channel 6. Sounds like Chicago (and WBBM) was a latecomer, so to speak.

* EDIT: Apparently, WBBM ran "The Thirteenth Letter" as early as 1964 - three years before "Volume 12" was made available by Seven Arts.
Comment posted by W.B. on Saturday, April 9th 2011 at 1:10am.

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