Duration: 0:59

Views: 4234

By: fuzzymemories

Description: Here's a commercial for Jewel Food Stores, touting the value of cheaper generic-brand foods in general, and generic-brand dairy products in particular.

I used to love going down the generic aisle in Jewel when I was a kid because it seemed like some kind of Twilight Zone episode in an Orwellian society - hey there's - "DIET COLA" - over here and look it's "CORN TORTILLA CHIPS" over there! It was neat in a weird sort of way. :-)

Voiceover by Joe Slattery.

This aired on local Chicago TV on Thursday, July 30th 1981.