Duration: 0:59

Views: 1336

By: fuzzymemories

Description: Here is the seventh in a series of ten, minute-long shorts (or interstitials as they are sometimes known) created by Field Communications for children called Hooray for Reading. These would air during the commercial breaks on kid's shows and cartoons.

These featured kids briefly doing some other activity besides reading (the "hook") and then describing a book they like using a brief dramatization of a part in the story.

This one is based on the book "Is There Life on a Plastic Planet?" by Mildred Ames. Published by E.P. Dutton.

These were created by the same people that made Snipets.

Question for all of you - do any of you actually rememeber these airing on WFLD Channel 32 in Chicago? I am skeptical of people's supposed recolection of these since there were apparently so few of them. Anyone see these on the other Field stations? (WKBD Channel 50 in Detroit, WLVI Channel 56 in Boston, KBHK-TV Channel 44 in San Francisco, or WKBS Channel 48 in Philadelphia?)

By the way, here's some trivia I got from one of the former creators of these - there were so few made, and they had to abandon the project, because the publishers of the books didn't like the fact that they were dramatising parts of their stories. I guess they wanted to keep that option open for themselves.

I wonder if these were the inspiration for a similar segment on Reading Rainbow?

Copyright (C)1979 Pepperwood Productions, Inc. A Field Communications Production.