Joe Perillo Pontiac - "The Price Fighter" (Commercial, 1981)

Here's a commercial for Joe Perillo Pontiac at 1111 West Diversey in Chicago with a theme based on the "Rocky" movie. Joe Perillo is still in business, but he now sells BMWs, Lincolns and Mercurys primarily.

Check him out at JoePerillo.com.

This aired on local Chicago TV early Wednesday, February 25th 1981 at around 1:50am.

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