Schlitz Malt Liquor - "Seance" (Commercial, 1978)

Here's a commercial for Schlitz Malt Liquor which takes place at a seance where a man is channeling his "Uncle Harry" and says he wants "something special out of life" - after which a sign saying "Put the Bull Where Your Beer Is" drops onto the table, and then a six-pack of Schlitz Malt Liquor materializes. Featuring an appearance by the beer's famed bull mascot who crashes into the room at the end.

"That's the spirit."

(C) 1978 Jos. Schlitz Brewing Co., Milwaukee and other great cities.

This aired on local Chicago TV on Friday, April 7th 1978.

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