WFLD Channel 32 - Weather Alert (1978?)

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Here's an emergency weather alert from WFLD Channel 32, advising of "severe snowstorms and travelers advisories."

Notice at the end, the Kaiser-era "32" logo, plus the use of various weights of the Avant Garde typeface, that typified the station's "look" within its 1973-77 interregnum under Kaiser Broadcasting ownership, plus the first year or so after Field Communications reasserted control.

The music that opened this segment and was heard throughout this alert was the ending section of "Fly Like an Eagle" by The Steve Miller Band (from the 1976 album of the same name, Capitol ST-11497).

Voiceover by Ron Beattie.

This aired on local Chicago TV likely in early 1978.





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Notice at the end, the Kaiser-era "32" logo, plus the use of various weights of the Avant Garde typeface, that typified the station's "look" within its 1973-77 interregnum under Kaiser Broadcasting ownership, plus the first year or so after Field Communications reasserted control.

The music that opened this segment and was heard throughout this alert was the ending section of "Fly Like an Eagle" by The Steve Miller Band (from the 1976 album of the same name, Capitol ST-11497).

Voiceover by Ron Beattie.

This aired on local Chicago TV likely in early 1978." /> Share

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