Abel and Associates - "Demo Reel" (Part 1, 1978?)

Here's Part 1 of a demo reel from Abel and Associates, a Hollywood-based production and graphics firm headed by Robert Abel.

This came from a 3/4" Umatic tape that was kept by Cathy Mustari, art director for WFLD Channel 32 from 1974 to the late '80's, from a time when the station was actively shopping for production houses to handle their graphics for opens/closes, bumpers, promos, etc.

This part includes:

- A segment resembling a travel through a vortex - reminiscent of 2001: A Space Odyssey (or the 1974-79 opens for Doctor Who) - backed by a majestic classical music score

- Commercial for Kawasaki motorcycles - "We Know Why You Ride" (voiceover by Ken Nordine?)

- Commercial for Super Mazda + (Plus) batteries - "Le Plein d'Energie" - in French language, either aired in France or in French-speaking provinces of Quebec, Canada

- Commercial for "Just Call Me Maxi" fragrance by Max Factor

- Commercial for Berger Magicote Easy Clean Vinyl Silk paint - "If It's Worth Doing Well"

- Commercial for 7up soft drink - "We See the Light" (a.k.a. "Bubbles") (this was originally produced around 1974, when its logo changed)

- Commercial for the Bell System - "The System Is the Solution" (a brief shot of a UPC indicates this would have been produced after 1976) (voiceover by ??)

- Station ID for TF1 (Television Francaise) in France

- ABC "Still the One" bumper from 1977

- Logo bumpers for Whirlpool Corporation, Kraft, Kodak, TWA and RCA ColorTrak (with famed director John Huston)

- "2LA" ID bumper / promo for KNXT (now KCBS) Channel 2 in Los Angeles (used in 1976-77)

- Another TF1 ID, followed by titles for Restez Donc Avec Nous (a late night movie show?), with variations for "Lundi" (Monday) and "Mercredi" (Wednesday)

- "Rock 'n' Stereo" promo for KLOS 95-1/2 FM in Los Angeles (a sister station to the many times once-and-present WLS-FM 94.7) (this dated to circa 1976-77)
- Bumper ID for Paramount Television Service

- Commercial for Levi's jeans - "Walking Trademark" (voiceover by Ken Nordine) - (C) 1977 Levi Strauss & Co.

This obviously was not aired anywhere, but it was produced in or around 1978.

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