Jewel Food Stores - "Midnight Jewels" (Commercial, 1972)

Here's a pretty awesome super-vintage commercial for Jewel Food Stores (A.K.A., "Jewels" as we called them back in de olde neighborhood), advertising their "Midnight Jewel" service with over 70 stores open until midnight seven days a week.

Features three people with differing stories - a man who ran out of food while throwing a party (Dick Orkin), a woman who works days and thus can't shop until the evening (Cherie Mason), and a younger woman on the hunt for Corn Flakes for her father (?).

So many things to enjoy in this ad; the lingering shot of the rotating oval Jewel Food Stores sign that we all remember being the cherry on top - but I also strongly remember the square cardboard potato chip boxes seen in the background of one of the shots. Seems strange now to think of potato chips being sold in a box rather than a bag...

Ending voiceover by ?

"My father is unbearable if he doesn't get his morning Corn Flakes."

This aired on local Chicago TV on Friday, July 28th 1972 during the 10pm to 10:30pm timeframe.

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