WLAK FM 94 - "The Place to Relax" (Commercial, 1980)
Here's a commercial for the "beautiful" music of WLAK - The Lake FM 94 - "The Place to Relax", which played a lot of instrumental easy-listening songs.
This station is now known as WLIT-FM (93.9 "My FM"). Each November and December, they torture Chicagoans with non-stop holiday music.
Featuring actor Patrick O'Neal (who starred in my favorite Columbo episode in 1978, "Make Me A Perfect Murder") (O'Neal also did this same type of ad (and with the same slogan) for WPAT-FM 93.1 in Paterson, NJ and KEEY-FM 102.1 in Minneapolis - Saint Paul, MN during this same period)
This aired on local Chicago TV on Monday, May 19th 1980. (1978 Copyright)
Date Uploaded: 11/10/2007
Tags: 1980s Local Commercials Chicago Radio Station Commercials & Related Material
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Joey G 11/11/2007 Reply
Wow, I forgot that before WLAK went soft rock it was elevator music. Do elevator music stations even exist anymore?
BobAnthony 11/11/2007 Reply
Our version of WLAK was WRFM 105. In 1985 it became an AC Station WNSR, then Hot AC Mix 105 WMXV; then WDBZ The Buzz (They even had Danny Bonaduce on!), then WTJM Jammin Oldies and now it's Hip Hop WWPR Power 105. Hip Hop--it ain't music, it's a subculture!
I live in CT by the way, and we had an EZ Music station, WEZN Bridgeport--at first FM 100, but in the 1980's the elevator was put out of commission and the station went to AC, first as FM 99.9 now Star 99.9, taking the Cox radio Soft and Contemporary mantra with them. Their studios are actually in Milford. But for a long time they were in downtown Bridgeport--not necessarily a safe place. Ratings wise, Star is in the top 3 in Bridgeport--the top 2 are Cumulus stations WICC 600 (news/talk Full Service) and AC/Gold WEBE 108 (107.9)--numbers 2 and 1 respectively.
BTB, so far no NYC station has hit the XMAS button, but I wouldn't be shocked if 106.7 WLTW went for it first. You know those Clear Channel people...
Bonus BTB, you looking for someone to blame for XMAS music on the radio, you oughta give the prize to WLSH Radio in Lansford, PA. On their website, they make no apologies for being the first station in the land to air XMAS Music at holiday time--the main reason--THEIR SIGN-ON DATE WAS XMAS EVE!
ChitownTVFan 11/11/2007 Reply
You guys, the year was 1978.
BabyBear 11/11/2007 Reply
After he stops speaking at the end, he has a uneasy look about him. Maybe he had a gun pointed at him!??
W.B. 03/19/2011 Reply
During this same period, Patrick O'Neal was doing this same type of ad in the NYC market for Paterson, NJ-based WPAT-AM & FM 93, which likewise had a beautiful-music format. Including that opening shot.